Inter expands in China with official launches on Bilibili and REDnote

Inter is widening its digital reach and has opened two new official channels aimed at the Chinese audience. The Nerazzurri club has launched profiles on Bilibili and REDnote, two widely followed platforms within China’s online ecosystem. The initiative is designed to create a more direct connection between the club and its supporters in the Asian country.

The move places Bilibili and REDnote alongside the digital tools already used by Inter to share its activities. The new accounts will provide an official gateway to Nerazzurri content, strengthening the brand’s recognition and its ability to reach an international community. The launch confirms the club’s focus on an increasingly broad and diversified communication strategy.

The new profiles arrive as the first team has produced mixed Serie A results, beating Venezia 2-0 before losing the derby 3-1 to Milan, while also recording a clear 3-0 Champions League victory over Feyenoord. The next fixture is on Sunday, November 8, at 18:00, at San Siro against Como.